Subjects

Programme Information

Main streams

 - each 64 hours, student select one mainstream, the stream may not be opened in case of low interest

• MIT4 Data Science  
  • Data Visualization 
  • Practical Statistics for data Science in R 
  • Machine Learning 
• BIS1 Intercultural studies and tourism  
  • Intercultural Studies 
  • Services Marketing 
  • Cultural Studies 
• BIS2 Marketing and cultural studies  
  • Managerial Methods 
  • Sales and Advertising 
  • Intercultural Business Communication 

 

Optional subjects

 - each 16 hours, student select two subjects, the subject may not be opened in case of low interest

• Applied Game Theory 
• Czech Language 
• English Language 
• French Language 
• Fundamentals of Marketing 
• Exploring AI in Education

 

Weekly schedule

• Monday: 2x4 hours morning and afternoon block - mainstream lessons 
• Tuesday: 2x4 hours morning and afternoon block - mainstream lessons 
• Wednesday: company tour
• Thursday: 2x4 hours morning and afternoon block - optional subjects (two subjects; student´s choice of eight optional subjects)
• Friday: academic talk (4 hours)